What Is Dealer Financing?

Peggy James is an expert in accounting, corporate finance, and personal finance. She is a certified public accountant who owns her own accounting firm, where she serves small businesses, nonprofits, solopreneurs, freelancers, and individuals.

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A man looks at a car.

Definition

Dealer financing is a type of financing in which the retailer helps you secure a loan through partner financial institutions.

Key Takeaways

Definition and Examples of Dealer Financing

With dealer financing, the retailer serves as a middleman between you and the institution lending the money. The retailer establishes relationships with certain banks or credit unions so that you have on-site financing options. When you want to get a loan for a purchase through the retailer, the retailer collects your information and helps you complete a loan application.

Dealer financing is most widely used to buy and finance vehicles. Car dealerships will often advertise this convenient option to customers who come to look at cars on the lot and haven’t obtained financing elsewhere.

Note

Dealers selling other high-cost items, such as boats and motorcycles, commonly offer dealer financing.

How Dealer Financing Works

During the dealer financing process, you work with the dealer to negotiate a deal. For example, the retailer can help you find a loan offer with an affordable monthly payment and desired loan length. In some cases, the dealer financing offer may even include special promotions, especially if a manufacturer has its own financing company. For example, a customer buying a specific vehicle model may get a 0% financing offer if they agree to a shorter loan term.

To qualify for dealer financing, you’ll need to meet similar requirements as you would when getting direct financing through a bank. Common requirements include having a steady income, good credit score, and available funds for any required down payment. You’ll need to show that you can afford the loan payment along with the other debts you already have. If you can’t get a high enough loan for the purchase, you may need to increase your down payment to decrease the amount you borrow and, in theory, reduce your monthly payment.

A potential lender will usually give the retailer a “buy rate,” which is the interest rate that the lender is willing to charge for the loan. This rate is usually at a discount compared to what the customer will pay, giving the dealer a chance to mark up the interest rate and make additional revenue.

For example, a lender may approve you for an auto loan and offer the dealer a 4% buy rate. The dealer marks up the rate to 5% for a 1% profit. The dealer presents you with a 5% interest rate, you accept, and the paperwork for the purchase and loan proceeds.

Once you accept the loan, you’ll typically send your monthly payments to the financial institution that services the loan.

Pros and Cons of Dealer Financing